Alexey Makarov

I lead AI enablement at SEFE Securing Energy for Europe — heading the AI Center of Excellence and working across AI strategy, adoption programs, and practical productivity use cases across the organisation.

A big part of that work is training. I design and deliver AI literacy programs for SEFE employees — including the Applied AI & Copilot series — helping people at all levels understand what AI can do for their work, and how to use it well.

Unreasonable AI grew out of the same impulse. I kept explaining the same things — what tokens are, why context matters, how hallucinations happen — and realised those explanations were useful far beyond any single organisation. So I started making short videos. The YouTube channel and this platform are the result — a structured curriculum for anyone who needs to understand AI without a technical background.

My background spans management consulting and corporate finance — leading teams at PwC and EY across Europe in Transactions and Financial Modelling — through to business and AI transformation at SEFE Securing Energy for Europe. That breadth, from financial advisory to large-scale technology adoption, shapes how I think about AI and why I focus on making it genuinely useful, not just impressive.